We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Hello Products Toothpaste Makes Progress With Natural Formulation, Minimalist Packaging

March 29, 2018: 12:00 AM EST

Oral care in the U.S. is dominated by three well established brands, Colgate, Crest and Sensodyne, but some smaller brands are getting traction. Hello Products has a natural formation without triclosan, an FDA-banned antibacterial chemical, or saccharin. Both of its non-fluoride and fluoride versions are also be without glutens, parabens, microbeads, artificial flavors, and dyes. Packaging is simple and striking. The adult toothpaste has a minimalist black tube with white lettering. The company claims to be the #2 natural toothpaste product and this year expects sales of $20 million.[Image Credit: © Hello Products]
Amy Feldman, "Taking On The Toothpaste Giants: How One Entrepreneur Built A Fresh $20 Million Brand", Forbes, March 29, 2018, © Forbes Media LLC
Domains
PERSONAL CARE BUSINESS
Brands
Consumers
Market News
Market Segments
Marketing
Operations
Oral Care
Geographies
Worldwide
North America
United States of America
Categories
Companies
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.