Henkel Sees Decreasing Probability Of Reaching 2016 Revenue Goal

Henkel’s 2016 revenue target seems unreachable, due to weak growth in emerging markets, such as China, Brazil, and Russia. Set by outgoing chief executive officer Kasper Rorsted in 2012, Henkel’s 20 – 10 – 10 revenue goal means the company will earn €20 billion in sales, with €10 billion coming from emerging market, creating 10 percent increase in average annual earnings per share. Rorsted, who announced in January 2016 his departure from Henkel by end of April and his move to sports gear company Adidas in August 2016, has been credited with improving the company’s profitability since his appointment as CEO in 2008.