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Herbal Essences Launches Film Highlighting Women Ready For Change

October 17, 2017: 12:00 AM EST
Haircare brand Herbal Essences has launched a marketing campaign featuring the short film, “Changes.” According to the company, the campaign aims to encourage women to accept life changes as a means of living “more fully.” Through the film, four women share their backgrounds, their reasons for deciding to change, and how their choice made their life more exciting.
"Herbal Essences: Changes by Forsman & Bodenfors", The Drum, October 17, 2017, © Carnyx Group Ltd
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