Herbal Toothpastes Grab Bigger Share Of India's Oral Care Market

Herbal toothpastes account for more than 20 percent of India's oral care market, making it the fastest segment, according to Nielsen. Data from the market research firm showed herbal brands from Dabur, Colgate, and Patanjali grabbed almost 350 basis points in share of the Rs 7,000 crore oral care market. Market share of herbal toothpastes is expected to expand further as rivals Colgate and Hindustan Unilever have introduced herbal toothpastes to deal with competition from Patanjali.