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Hipster Culture Depresses Sales Of Men's Grooming Products In Australia

June 15, 2016: 12:00 AM EST
Sales of men's grooming products declined in 2015 in Australia, according to Euromonitor International. Data from the market research firm revealed slower sales were caused by the rise of the hipster sub-culture and the increase in popularity of facial hair. Sales of men's shaving products declined 1 percent in current value terms. Despite this trend, the global market for male grooming products is forecast to grow faster from its $35.4 billion value in 2013.
Lucy Whitehouse , "Male grooming takes a hit from hipsters in Australia", Cosmetics Design , June 15, 2016, © William Reed Business Media SAS
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