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How Andrew Dudum Aims To Build Hims And Hers Into A $20 Billion Wellness Powerhouse

December 28, 2018: 12:00 AM EST
The Hims male wellness brand, launched at the end of 2017, offers products to address conditions such as erectile dysfunction and baldness, with customers answering questions on the site so a physician can approve the sale of prescription products. Following three funding rounds that have raised nearly $100 million, it has expanded into female wellness, with the Hers brand, which offers prescribed products for birth control, loss of libido and hair loss. The founder and CEO, Andrew Dudum, said he is aiming to simplify healthcare. In its first week, the company took $1 million, and has grown rapidly from there. He believes he is building towards $10-20 billion a year in the next few years rather than a D2C brand to be acquired by a large CPG player, and says that the key to building a long-term sustainable business is to ensure its financials are “incredible” very quickly, to diversify in revenue and customers, and to develop a loyal following that will last.[Image Credit: © HIMS]
Hilary Milnes, "How Hims founder Andrew Dudum plans to build a $20 billion business", Digiday, December 28, 2018, © Digiday
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