HUL Raises Advertising And Marketing Spend For Quarter Ending December 31, 2015

Hindustan Unilever Limited increased its spending on marketing and advertising in the third quarter of 2016, which ended on December 31, 2015, to Rs 1,137.79 crore. Equal to 14.3 percent of the company’s total income from operations, the amount was 16.4 percent higher compared with Rs 977.12 crore, 12.6 percent of TIO, from the previous year. In the previous quarter HUL’s advertising and sales promotion was at its highest in terms of value and percentage of TIO at Rs 1,145.04 crore and 14.4 percent, respectively, for a 15-quarter period.