USA: Ice Cream Shops Nationwide Help Tom's Launch Pain-Relieving Toothpaste

Eco-conscious ice cream shops in 14 states coast-to-coast are participating in a promotional campaign launching the new Tom's of Maine Rapid Relief Sensitive Toothpaste. Dubbed the Sustainable Ice Cream Trail, the campaign encourages ice cream lovers to visit one of the shops that sells only ice cream or gelato containing only natural, locally-sourced ingredients. The new toothpaste uses a patented technology that combines arginine and calcium carbonate to “help seal out pain” in sensitive teeth from eating ice cream. The company claims the toothpaste – which contains no artificial colors, sweeteners, or preservatives – relieves pain in 60 seconds, and also strengthens enamel, whitens, freshens breath, and provides cavity protection.