Independent Beauty And Personal Care Brands Post Stronger Growth Rates Than Rest Of U.S. Market, Kline Says

Independent cosmetics and personal care brands grew at an average rate of 19.6 percent from 2013 to 2014, according to Kline Group. Data from the market research firm’s report, “Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the US,” revealed independent brands accounted for an estimated 7.3 percent of the total beauty and personal care market in 2014. According to Kline, the top independent brands in terms of Earned Media Value in 2014 include Too Faced Cosmetics, valued at about $68.6 million, and Anastasia Beverly Hills, with $65.4 million.