India's Deodorant Market Explodes, Euromonitor Reports

Sales of deodorants in India grew 177 percent from 2011 to 2016, according to Euromonitor International. Data from a report by the market research firm revealed deodorant sales reached Rs 1,130 crore in 2011, which grew threefold to Rs 3,130 crore in 2016. For years, Indian consumers have relied on fragrant talcum powders to help control body odor. At present, younger consumers with stronger purchasing power have increasingly relied on deodorants for protection from body odor.