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India's Male Grooming Market Posts Strong Growth, Nielsen Says

January 19, 2018: 12:00 AM EST
India's men's grooming market has grown to more than Rs5,000 crore, driven by men who want to look better at work, according to a December 2017 report from Nielsen. Data from the market research firm revealed India's urban men are spending more on beauty products, due to their growing disposable income, being up-to-date with grooming trends, and concerns about their physical appearances. Also, sales of face-cleansing products for men grew 60 times from 2009 to 2016, Nielsen said.
Suneera Tandon, "Indian Men are Splurging on their Looks—But Not to Impress Women", Quartz, January 19, 2018, © Quartz
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