Israel Wages War Against High Prices Of Beauty And Personal Care Products

Israel’s Economy Ministry is aiming to reduce prices of imported beauty and personal care products. Following the government agencies’ efforts to rein in prices of consumer products, including meat and cellphones, the Ministry is eyeing importers of cosmetics, toiletries, and other personal care products who, the government says, are charging local consumers more than residents of other countries. Results of a study by the Ministry revealed prices of beauty and personal care products in Israel are often the highest in the countries, including the 12 European Union countries, covered by the study. According to the government, a lack of free market and competition is a major cause of the high prices.