Israel's Biggest Personal Care Companies See Record Profit Growth In 2015, Government Says

Israel’s Finance Ministry said profit rates at the four biggest companies in the personal care market rose to 14 percent in 2015 from 8.5 percent two years earlier. Although the government agency did not identify the four companies, they were assumed to include Sano, Unilever Israel, and Diplomat. Together, their combined profit jumped to 295 million shekels, or $78.2 million, from 175 million shekels. Based on confidential filings to the country’s Income Tax Authority, the pre-tax profits after returning the salaries of owner-managers are considered profits by economists preparing the report. According to government data, the personal care and toiletries market is valued at 8.6 billion shekels annually, with the top 4 companies accounting for 25 percent.