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Japan's High-End Personal Care Segment Grows Faster Than Rest Of Market

March 15, 2016: 12:00 AM EST
In Japan, the market for high-end personal care products is growing, driven by increased demand and consumers purchasing for personal use. Data from Euromonitor International Ltd. revealed sales of toothpaste rose 10 percent to ¥113.6 billion in 2014, compared with the previous year. Results of a survey by Daiichi Sankyo Healthcare Co. showed sales of toothpaste priced at ¥1,000 or higher grew 12.4 percent in 2014, compared with 2012, while sales of cheaper toothpaste, priced ¥500 or lower, declined 1.4 percent. Demand for high-end shampoos and body soaps, featuring premium aromas and natural ingredients, is strong among women.
"Market for high-end everyday items seen growing in Japan", Japan Times, March 15, 2016, © The Japan Times LTD.
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