JCPenney, Sephora Mark 10 Years Of Joint Concept Sephora Inside JCPenney

Retailer JCPenney and beauty retailer Sephora are celebrating the 10th year of their collaborative retail concept Sephora inside JCPenney. As part of the celebration, the companies are opening 60 new Sephora inside JCPenney stores, including a new flagship location in Salinas, California. Sephora inside JCPenney is a major feature in more than half of JCPenney’s 1,000 stores. Almost half of the 60 new locations will open on April 29, 2016, with the remaining branches scheduled for opening by June 17, the companies said.