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J&J's Listerine Brand Launches Global Marketing Campaign

April 5, 2016: 12:00 AM EST
Johnson & Johnson’s Listerine mouthwash brand launched “Bring Out the Bold,” a global marketing campaign in more than 80 countries. Starting on April 4, 2016, the campaign highlights the idea that people who use Listerine products most are more adventurous than those who do not. Developed by WPP’s J. Walter Thompson agency, the global campaign is targeted at consumers in the United States, China, Brazil, and India, and will be launched in more countries in the coming weeks.
Jack Neff, "Listerine Looks to Become a Lifestyle Brand", Advertising Age, April 05, 2016, © Crain Communications
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