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Johnson & Johnson Readies Relaunch Of Baby Care Business

April 19, 2016: 12:00 AM EST
Johnson & Johnson plans to relaunch its baby care business, because millennial mothers are abandoning the company’s talcum powders and shampoos and are turning to more expensive organic products. In the first quarter of 2016, sales of the company’s baby care products in the United States fell 14 percent year on year to $95 million, a record low for Johnson & Johnson in a decade. Chief financial officer Dominic Caruso said the decline in sales was due to the emergence of new competitors, especially those that manufacture high-end, natural products. Caruso, however, said the company has “robust plans” for relaunching the business.
David Crow , "J&J to relaunch baby brand as millennials go organic", Financial Times , April 19, 2016, © The Financial Times Limited
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