Julep Adopts Omnichannel Marketing; Partners With Ulta Beauty To Sell Products

Seattle-based online cosmetics company Julep said it will start selling its bestselling products at 250 stores of beauty retailer Ulta Beauty in August 2016. By the end of the year, the number of stores will rise to 300 of the retailer’s 886 stores, with more stores to be added in 2017. Although some of its products have also been sold at Nordstrom, Sephora, and Beauty Brands, and TV shopping network QVC, the Ulta Beauty deal means a significantly expanded channel for the brand. Julep has been using social media and other digital platforms to solicit customer feedback, which the company applies to product development.