Kantar Takes A Look At Oral Health Trends In Europe

Europeans tend to rely on daily brushing for their oral health regime, sometimes supplemented with mouthwash and interdental products. Kantar Worldpanel says Spanish consumers have the most diversified approach, using more than one product in 44 percent of occasions, whereas 82 percent of the French only brush their teeth. The main reason for brushing is breath freshening, but the Spanish use it primarily to prevent the build up of tartar and plaque. Whitening is not a major reason for using toothpaste in Europe, despite the proliferation of products claiming that benefit. Interdental products are used mainly to clean between teeth and for healthy gums. Sensitivity is a common problem with teeth that develops with age, linked to over-brushing and acidic drinks. Sustainable packaging is gaining more attention in Europe, with Colgate-Palmolive committing to 100% recyclable packaging. For toothbrushes, manual continues to be favored over electric, and Canadean found that just 10 percent of Europeans use digital tools to as part of the oral hygiene regimen.