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Kao Partners With Hakuhodo Singapore To Launch Local Campaign For Biore UV Body Care Serum

May 2, 2017: 12:00 AM EST
Kao Singapore worked with Hakuhodo Singapore to launch a marketing campaign, promoting the Biore UV Body Care Serum personal care product. Aimed at office ladies, the campaign includes interactive educational content designed to let consumers take part in the “storytelling process.” For its mobile components, the campaign also features real-time engagement and marketing messages on conventional media.
Vivienne Tay, "Kao Singapore works with Hakuhodo to Promote Biore’s UV Protection Serum", Marketing-Interactive, May 02, 2017, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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