Kenneth Cole Launches Mankind Hero Fragrance

Kenneth Cole and Parlux Ltd. launched the Mankind Hero fragrance. To help promote the product launch, the brand launched a campaign celebrating everyday heroism. Seeking to remind people that everyone can be a hero to someone, the campaign highlights the importance of performing small acts of courage, kindness, and integrity, the company said. With a suggested retail price of $76 for a 3.4floz bottle, the product will be available at Kenneth Cole stores, the company’s online store, Macy’s, Macys.com, and other high-end retailers starting March 2016.