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Kenneth Cole Launches Mankind Hero Fragrance

March 15, 2016: 12:00 AM EST
Kenneth Cole and Parlux Ltd. launched the Mankind Hero fragrance. To help promote the product launch, the brand launched a campaign celebrating everyday heroism. Seeking to remind people that everyone can be a hero to someone, the campaign highlights the importance of performing small acts of courage, kindness, and integrity, the company said. With a suggested retail price of $76 for a 3.4floz bottle, the product will be available at Kenneth Cole stores, the company’s online store, Macy’s, Macys.com, and other high-end retailers starting March 2016.
"Kenneth Cole Announces New MANKIND Hero Fragrance", PR Newswire, March 15, 2016, © PR Newswire Association LLC
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