Kiehl's Expands Atlanta Store; Adds More Grooming Products For Men

Kiehl’s USA expanded its store in Atlanta, Georgia, to 1,200 square feet. While retaining its signature apothecary aesthetic and design, which includes design elements from the original pharmacy, a teaching skeleton, and a signature motorcycle, the upgraded Lenox Square store features a men’s grooming segment designed for specialized grooming education and product demonstrations. Company president Chris Salgado is keen on introducing men to proper skincare, believing it is both a teaching and a marketing process. According to Salgado, about 18 percent of the company’s products sold in Atlanta are targeted at men, and approximately 30 percent of its customers are men.