Kimberly-Clark Executive Discusses Company's Approach To Integrated Marketing

Brands must keep in mind that integrated marketing is different from digital marketing, according to Rahul Asthana, Kimberly-Clark Asia-Pacific’s regional marketing director for Baby & Child Care, Digital & e-Commerce. Speaking at the Digital Marketing World Forum 2016 in Singapore, Asthana said integrated marketing, which includes digital and traditional touchpoints, is critical for maintaining consistent branding in Asia. Marketers in the region should also learn from their own buying experiences in order to understand integrated marketing strategies, he said.