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Kimberly-Clark Outlines Its Efforts To Reduce Plastics Use

August 17, 2019: 12:00 AM EST
Kimberly-Clark’s global sustainability lead for products and packaging, Daniel Locke, discussed the company’s Sustainability 2022 strategy, launched in 2016. The goals included diverting 150,000 metric tonnes of waste materials from landfill by recycling or upcycling, without specifying composition of the waste. Locke said that the company used to focus on packaging efficiency and light-weighting but, although that remains a laudable aim, it is moving to making it more recyclable, degradable or reusable. The company has not yet issued a specific “multi-pronged plastics strategy”, but it has created a dedicated UK Plastics Pact team in the UK, tasked with finding non-recyclable packaging and developing formats that are lightweight and made from recyclable plastics or alternative materials. In the UK, it’s scaling its ‘RightCycle’ scheme, launched in the US in 2011, that enables business clients to recycle disposable hygiene products, such as gloves and shoe covers, into inflexible plastic items, like plant pots. The effort to improve recyclability is being matched by on-pack messaging to help consumers better recycle. But, Locke argues, recyclability isn’t enough, and a circular economy will also need other options, such as refills and reuse. It recently launched its first refillable product, for its Huggies wet wipes. [Image Credit: © Shirley Hirst from Pixabay]
"Inside Kimberly-Clark's plastics packaging strategy", edie newsroom, August 17, 2019, © Faversham House Ltd
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