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Korean Makeup Brand Offers An Array Of Products With The “Scent Of A Coca-Cola”

June 14, 2018: 12:00 AM EST

Although the connection with its “total beverage company” strategy is little more than a scent, Coca-Cola is nevertheless expanding into cosmetics in a limited-time venture with a Korean beauty brand. The connection in fact is literally a specific bouquet: the brand’s new lipsticks, lip tints, lip glosses, foundation compacts, powders, and eye shadows – many tinted in red, pink, and coral – are all redolent of Coke. The packaging also captures the Coca-Cola look of red and white, and the lip glosses “have a super cute, candy-striped wand,” according to British news website Metro. The products are being sold in South Korea, but are also available online

Lisa Bowman, "Coca Cola launches limited edition makeup line in South Korea", Metro, June 14, 2018, © Associated Newspapers Limited
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