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Kose Singapore Launches Campaign To Promote New Herbal Gel Product

May 17, 2016: 12:00 AM EST
Kose Singapore launched Wake Up Beautiful, a digital campaign aimed at promoting its new Herbal Gel product. Created by Hakuhodo Asia, the campaign encourages consumers to upload their customized portraits to a microsite. Users may also go in-store to get their pre-registered samples and are instructed to access the main Kose page for more information about the product, including reviews and beauty tips and tricks.
Vivienne Tay, "LOOK Kose’s interactive digital photo campaign", Marketing Interactive, May 17, 2016, © Marketing-Interactive.com, a product of Lighthouse Independent Media
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