Latinas View Deodorants As Most Important Beauty Product, Survey Says

Latinas ranked deodorant as their most important beauty product, according to a survey conducted by Edelman Intelligence for beauty brand Dove. Results of the survey, conducted in March 2016 and covering 692 Hispanic women across the US aged 18 to 54, revealed 75 percent of Latinas agreed that a beauty product is any product that enhances a woman’s self-confidence. For Latinas, putting on deodorant before leaving the house is five times more important than putting on foundation or concealer, eight times more important than wearing lipstick or lip gloss, and 13 times more important than putting on perfume. When they have forgotten to put on deodorant, 88 percent of Latinas say they feel self-conscious; 71 percent distance themselves from others; and 57 percent have returned home to put deodorant on.