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Lime Crime Marks 10th Year By Opening For Business At Selfridges

July 27, 2018: 12:00 AM EST
Lime Crime, makeup brand with cult following, celebrated its 10th anniversary by launching its products at Selfridges' beauty department. Know for its “colorful, vegan and cruelty-free products”, Lime Crime was launched when online beauty retail or ecommerce was relatively beginning. Its popularity among YouTube beauty bloggers helped make the company popular. According to the company, its decision to launch in Selfridges was prompted by the fact that the UK is its second largest market.[Image Credit: © Lime Crime]
Fiona Ma , "Digital First Beauty Brand, Lime Crime Unveils First European Retail Presence in Selfridges", Women’s Wear Daily, July 27, 2018, © Penske Media Corporation
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