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L'Oreal Canada Opens Group's First Content Factory

November 23, 2015: 12:00 AM EST
L’Oreal Canada opened the company’s first Content Factory, a production studio at the company’s Canadian headquarters in Montreal. Open to all L’Oreal employees, the Content Factory provides a venue for creating original content for brands, such as video makeup tutorials, product reviews, and product photographs. Designed for creating content targeted for distribution, the Content Factory is also envisioned to develop engagement with consumers.
"L'Oreal Canada inaugurates the very first worldwide Content Factory", CNW, November 23, 2015, © CNW Group Ltd.
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