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L'Oreal Completes Purchase Of IT Cosmetics

August 31, 2016: 12:00 AM EST
L'Oreal said it has completed its purchase of IT Cosmetics. Established in 2008 by Jamie Kern Lima and Paulo Lima, in partnership with leading plastic surgeons, the company seeks to give women with skincare and makeup products designed to solve skincare-related problems. IT Cosmetics currently has a lineup of more than 300 high-performance beauty products focused on color cosmetics skincare, brushes, and tools. It will join L'Oreal's Luxe Division.
"L'Oréal finalizes the acquisition of IT Cosmetics", L'Oréal, August 31, 2016, © L'Oréal
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