L'Oreal Eyes Bigger Spending On Digital Marketing

Beauty brand L’Oreal plans to increase its spending on digital marketing, according to the company’s chief digital officer, Lubomira Rochet. Digital spending accounted for 30 percent of the company’s total media spending in the first half of 2016 and is forecast to rise in 2017, Rochet said. Rochet also said that the company is adopting a marketing strategy based on the idea that consumers are influenced by a range of ways.