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L'Oreal, Image Metrics Sign Contract For Makeup Genius Technology

March 9, 2016: 12:00 AM EST
L’Oreal Paris signed an exclusive deal with Image Metrics regarding the augmented-reality app Makeup Genius. Developed by Image Metrics and supported by L’Oreal Research and Innovation, the app is designed to monitor a user’s facial features and to apply virtual makeup in real-time. With almost 20 million downloads, Makeup Genius enables consumers to try on products and looks before buying.
"L’Oréal signs new exclusive license agreement with Image Metrics for new makeup services ", L’Oréal, March 09, 2016, © L'Oréal Paris
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