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L'Oreal India Rebrands Ultra Doux Shampoo; Launches It As Ultra Blends

June 15, 2016: 12:00 AM EST
L'Oreal India Pvt. Ltd. reintroduced its Ultra Doux natural shampoo and rebranded it as Garnier Ultra Blends. Part of the global relaunch of the natural shampoo brand that was popular in the 1990s, the Indian reintroduction of the product is part of L'Oreal's efforts to meet local demand for natural and organic haircare products. Ultra Blends, the top haircare brand in France, was discontinued in India around 2001. L'Oreal developed the India range at its local R&D center during the past 18 months, with local requirements part of the product development process, the company said.
Sapna Agarwal, "Remember Ultra Doux shampoo? L’Oreal’s bringing it back as Ultra Blends", Livemint, June 15, 2016, © HT Media Ltd.
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