L'Oreal Is Most Valuable Personal Care Brand, 2016 BrandZ List Shows

L'Oreal has retained the distinction of being the most valuable personal care brand, according to the 2016 BrandZ Top 100 Most Valuable Global Brands list from WPP and Millward Brown. According to the list, the brand gained a 1 percent increase in value to $23.5 billion, compared with the previous year. Colgate gained 2 percent in valuation to $18.3 billion, which helped it climb to the number 2 position. Data revealed, however, that the Top 15 brands remained static in 2016, compared with the previous year.