L'Oreal Launches 2015 Christmas Campaign For Leading Fragrance Brands In UK

L’Oreal launched #scentwithlove, a collaborative marketing campaign for its top fragrance brands for the 2015 holiday season. Covering 100 Boots stores across the UK, the campaign promotes the brands Giorgio Armani Si, Lancome La Vie Est Belle, Viktor & Rolf Flowerbomb, and YSL Black Opium. As part of the campaign, L’Oreal installed “perfume post boxes” in selected stores where consumers can send post cards to their loved ones. December accounts for almost half of the fragrance brands’ annual sales, generating the same amount of sales as that of the January–August period.