L'Oreal Launches #LoveMyColor Campaign Aimed At Empowering African-American Women

L’Oreal’s Dark and Lovely haircare and styling brand launched #LoveMyColor, a campaign aimed at empowering African-American women and promoting the company’s Fade Resist Rich Conditioning Color product. Seeking to give women a platform to embrace their beauty, the campaign also highlights women’s colorful personalities, which make them who they are, the company said. Also, the campaign features real-life “Hair Dyeries,” which calls on consumers to share personal testimonies about things that make them feel powerful, unique, and confident.