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L'Oreal Launches #LoveMyColor Campaign Aimed At Empowering African-American Women

April 21, 2016: 12:00 AM EST
L’Oreal’s Dark and Lovely haircare and styling brand launched #LoveMyColor, a campaign aimed at empowering African-American women and promoting the company’s Fade Resist Rich Conditioning Color product. Seeking to give women a platform to embrace their beauty, the campaign also highlights women’s colorful personalities, which make them who they are, the company said. Also, the campaign features real-life “Hair Dyeries,” which calls on consumers to share personal testimonies about things that make them feel powerful, unique, and confident.
"Dark and Lovely's #LoveMyColor Campaign Empowers Women to Celebrate Their Diversity and Individuality", PR Newswire, April 21, 2016, © PR Newswire Association LLC
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