L'Oreal Looks At Artificial Intelligence To Improve Customer Interactions

Beauty brand L'Oreal has collaborated with Automat Technologies to create beauty services designed for the Facebook Messenger social media and messaging platform. Chief digital officer Lubomira Rochet said the company's focus on Messenger bots is the latest illustration of L'Oreal's “service strategy.” Rochet added, the company believes combining conversational marketing and commerce with artificial intelligence will enable L'Oreal to personalize conversations with customers. Believing AI will have an impact as great as the internet, Rochet said AI will power the company's interactions with consumers, including advertising, CRM, and ad serving.