L'Oreal Loses Bid To Secure Trademark For Idealia

L'Oreal failed to secure a trademark for the word “Idealia” after the EU General Court ruled against the beauty brand. In turn, the court ruled in favor of Portugal-based Theralab—Produtos Farmaceuticos e Nutraceuticos, which opposed the beauty brand's trademark application, citing its EUTM for the word mark “Idealina.” According to the European Union Intellectual Property Office's Opposition Division, the Portuguese company's opposition had merits. Handed down on April 28, 2016, the General Court's ruling sided with the Opposition Division.