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L'Oreal Luxe Uses Flower-Themed Taxi To Sell Fragrance

September 7, 2016: 12:00 AM EST
L'Oreal Luxe unveiled the Flowerbomb Taxi to launch an advertising campaign for its Viktor & Rolf fragrance. Created by advertising agency The Persuaders, the taxi comes with a branded pink exterior and with the interior featuring pink suede upholstery and flowers. According to the company, the taxi will be used to transport online influencers and beauty bloggers.
Kim Benjamin, "In Pictures: L'Oreal Luxe Creates Flowerbomb Taxi to Promote Fragrance", Event Magazine, September 07, 2016, © Haymarket Media Group
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