L'Oreal Paris Brings 2016 Cannes Film Festival To Audiences Everywhere Via Digital Platforms

L'Oreal Paris is expanding its digital presence at the 2016 Cannes Film Festival. Since 1997, the brand has been the official makeup provider of the film festival, and this year, it is sending all its social media channels and celebrity endorsers to the event. According to L'Oreal Paris president Cyril Chapuy, the company is working to provide its audience full access to the event and live coverage through social media and other digital platforms. Related content will be posted on social media platforms Snapchat, Facebook, and Twitter, the company said.