L'Oreal Paris Launches You're Worth It Loyalty Program

L'Oreal Paris launched its You're Worth It customer loyalty program in March 2017. Loyalty programs, previously seen as limited to prestige beauty brands, now enable mass brands to promote repeat purchases, collect consumer data, and encourage sharing on social media. For example, E.L.F.'s site visits grew 34 percent, while visit duration increased 15 percent after launching its Beauty Squad loyalty program. L2's Data and Targeting in Beauty Loyalty report showed that as more brands implement loyalty programs, their engagement rates remain flat.