L'Oreal Paris Unveils Charities-Focused Customer Loyalty Program

L'Oreal Paris launched its Worth It Rewards customer loyalty program. Covering the company's four product categories, cosmetics, hair color, hair care, and skin care, the program offers rewards for customers for their purchases and provides them opportunities to do acts of philanthropy. Also, shoppers can donate rewards points to the charities preferred by the brand's Women of Worth awardees. Consumers can join the loyalty program by visiting the company's website.