L'Oreal Plans To Launch Natural, Organic Haircare Brand In U.S.

L’Oreal plans to launch a brand of natural, organic haircare products in the United States, according to CEO Jean-Paul Agon. Speaking at the Consumer Analyst Group of New York conference, Agon said the planned move is part of efforts to respond to growing demand for natural and organic haircare products. While Agon refused to reveal which brand the company plans to launch in the U.S. market, a source claimed the name of the brand is Whole Blends.