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L'Oreal Professionnel Launches 2016 La Nuit De La Coiffure Event In Paris

June 11, 2016: 12:00 AM EST
L'Oreal Professionnel launched the 2016 edition of its La Nuit de la Coiffure event in Paris by creating what the company claims to be the largest hair salon in France. Featuring 100 hairdressers, the event offered free, 20-minute styling sessions to more than 1,000 women who signed up online. Participants could use the L'Oreal Professionnel application Style My Hair to have a virtual preview of what their best hairstyle could be.
Jennifer Weil , "L’Oréal Holds Third Edition of La Nuit de la Coiffure", Women's Wear Daily, June 11, 2016, © Fairchild Fashion Media
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