L'Oreal Reveals Strategy To Reach Carbon-Balanced Status By 2020

L’Oreal aims to become a carbon-balanced company by 2020 through its Sharing Beauty With All sustainability program, according to chief sustainability officer Alexandra Palt. First launched three years ago, SBWA has enabled the beauty brand to improve efficiencies, adopt green energy supply, and redesign product formulas. To achieve its expanded SBWA targets, the company needs to secure the support of all employees and convince them sustainability is at the core of the company mission. According to Palt, to ensure success, the program should have support and leadership from top management. L’Oreal CEO Jean-Paul Agon has been the leader of the company’s sustainability initiatives. Also, L’Oreal has linked the bonuses of brand managers and country managers to their performance versus environmental targets.