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L'Oreal Signs Definitive Agreement To Buy IT Cosmetics

July 22, 2016: 12:00 AM EST
L'Oreal said it has agreed to acquire IT Cosmetics for a cash-purchase price of $1.2 billion. Established in 2008 by Jamie Kern Lima and Paulo Lima, with TSG Consumer Partners as co-owner, IT Cosmetics was developed in partnership with leading plastic surgeons to offer women with “innovative, problem-solving” skincare and cosmetics products. IT Cosmetics brands and product lines feature more than 300 “high-performance” beauty products focused on color cosmetics, skincare, brushes, and tools.
"L'Oréal signs agreement to acquire IT Cosmetics", L'Oréal, July 22, 2016, © L'Oréal
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