L'Oreal UK & Ireland Names Rapp Provider Of CRM Solutions

L’Oreal UK & Ireland named Rapp as its provider of CRM solutions. Rapp’s appointment comes as the beauty brand reorganizes its efforts to improve customer experience for existing and potential customers. Part of Rapp’s responsibilities will be to deliver an omni-channel customer view for the company. Rapp’s CRM technology solution will combine online and offline data for L’Oreal UK & Ireland’s lineup of brands and support the company’s efforts to deliver personalization to customers.