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L'Oreal USA Names WPP's MEC Media Agency

December 10, 2015: 12:00 AM EST
L’Oreal USA awarded its media planning and buying account to MEC, a unit of WPP. Worth about $20 billion to $30 billion, the account includes TV, print, and digital. One of the biggest advertisers in the United States, L’Oreal spent about $1.4 billion on traditional media and online advertising in the country in 2014, according to data from WPP’s Kantar Media.
Nathalie Tadena, "WPP’s MEC Agency Wins L’Oreal USA Media Review", Wall Street Journal, December 10, 2015, © Dow Jones & Company, Inc.
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