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Louis Vuitton Announces Les Parfums Fragrance Collection

August 23, 2016: 12:00 AM EST
Louis Vuitton said it plans to launch the Les Parfums collection of fragrances on September 1, 2016. Marking the company's first perfume development and launch in 70 years, the collection will include seven fragrances. These are Rose Des Vents, Turbulences, Dans La Peau, Apogee, Contre Moi, Matiere Noire, and Mille Feux. Perfumer Cavallier Belletrud use the CO2 extraction process to produce the floral notes used in the fragrances. Coming in bottles designed by Marc Newson, each fragrance costs $240 for the 100ml and $350 for the 200ml.
"A Look at Louis Vuitton's 7 New Fragrances", Beauty Packaging, August 23, 2016, © Rodman Media
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