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Lush Launches Limited Edition Products Chosen By Online Communities

June 26, 2018: 12:00 AM EST
Direct-to-consumer cosmetics brand Lush has launched a new concept, offering limited runs of old and new products, chosen by the brand’s communities and “super fans” on social media. ‘Community Products’ is a way of using consumer engagement to support innovation. Each product will be launched as a limited edition and produced only in small batches, available first and exclusively on the UK website, and later extended to other markets globally over the summer.
Lucy Whitehouse, "Lush Community Products Launch: responding to consumer feedback ", Cosmetics Design Europe , June 26, 2018, © William Reed Business Media Ltd.
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